Where bold
and believable intersect.
We combine brand and reputation to create truly influential brands that don't just stand out and win attention, they stand strong, sustain belief and inspire consistent action.
Stake is a Melbourne-based brand and reputation consultancy operating across Asia Pacific.
We build positioning that's distinctive and defensible, reputation that protects and builds, and creative work that continues to cut through under pressure. Because when a brand is trusted, growth compounds.
Brand and reputation got separated somewhere along the way, and trust eroded while everyone scrambled. Stake fixes that.
We integrate both from day one, so ambitious brands never have to choose between standing out and standing strong under pressure.
Who we are
Our Services
We work channel-agnostic to deliver the right solution at the right time.
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A brand that can't defend itself won't last. We build positioning that's bold enough to cut through and credible enough to hold so you lead with confidence when it matters most.
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Credibility is your most valuable asset. We protect it – through media and public relations, change management, and crisis support – so when the pressure comes, you're ready for it.
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Influence isn't built in boardrooms or press releases. It's earned through the right conversations, with the right people, long before a decision needs to be made or a campaign launched.
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Information doesn't move people: strategy does. We combine behavioural insight, public affairs and program activation to create change narratives that build belief, not just awareness.
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Change succeeds when people believe in it. We help organisations navigate transformation by creating the narratives, leadership communication and employee engagement that build trust, reduce uncertainty and bring people with you. From restructures to new strategies and ways of working, we make change clear, credible and more likely to succeed.
The latest research, analysed and dissected, on what it takes to build an influential brand. Including powerful insights into the process of reputation management and brand strategy.
Our thinking, your success.
Read our blog
It’s time to become both bold and believed.
When brand and reputation work coherently as one system, speed increases, position strengthens, and growth compounds. Trust becomes an accelerator that enables bold moves instead of a brake that prevents them.
Our approach to building and shape-shifting brands ensures belief is earned and influence doesn’t fade when the market conditions shift.